INMA Strategic Marketing and Innovation Summit
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Today's media environment is a tumultuous landscape for a newspaper's brand. The bedrock of their image, place, and function is being undermined by corrosive market forces and compelling new media competitors.
The innovation and creativity INMA is seeing among the world's newspapers as they face these challenges is unparalleled. See it for yourself at INMA's Strategic Marketing and Innovation Summit, held on October 15-17 in Chicago. Learn how publishers are upturning convention, breaking with tradition, and rewriting the rulebook to confront the issues of the day.
This three day event holds a wealth of programming for marketing and advertising executives, as well as executive and managing editors looking to bring new ideas to implement within their companies. Examine the big picture questions companies are wrestling with, such as the current newspaper value equation, and the metrics that will move it forward in the coming years will be examined. Developments in information technology are affecting newspapers' business strategies, as new tools revolutionise how audiences are understood and marketed to. Discussions and case studies will explore how newspapers are structuring their product portfolios and developing their advertising sales processes, and uncover the revenue generators of tomorrow.
The newspaper organisation of tomorrow will not resemble the newspaper organisation of yesterday. The business model is changing. Driven by a market in flux and fuelled by advances in technology, newspapers are introducing new advertising pricing strategies, client acquisition and retention programmes, and applications of market intelligence to product development. Learn how organisational transformation and innovative leadership are forging connections to new audience segments, both through the print product and digitally. Discover the internal, organisational change strategies newspapers are instituting and how these transitions are opening doors to new revenue streams and audience opportunities.
Modern newspaper companies have grown beyond print. It is still the core of their product portfolio but technology has spurred their business models to expand to encompass a range of media platforms, including mobile telephones and online properties. Opportunities for lucrative cross-platform advertising sales lie in multi-media portfolios, but leveraging these assets carry their own challenges. Find out how to measure multi-platform advertising and the metrics necessary to ensure success. Through case studies and a diverse speaker line-up, gain an understanding of what businesses want in multi-platform advertising and how best to serve them with meaningful and affordable online products and services.
Join us in Chicago, October 15-17, 2008. It's an event you won't want to miss!
Confirmed Speakers
Bill Caudill, Vice President of Sales and Training, Borrell Associates, Williamsburg, USA
Mark Challinor, Managing Director of g8wave Europe, London, United Kingdom
Shawn Riegsecker, Chairman and Chief Executive Officer, Centro, Chicago, USA
Pat Sullivan, President, Workopolis, Toronto, Canada
Julia Wallace, Editor, Atlanta Journal-Constitution, USA
Stephen Weis, General Manager and Vice President of Chronmobile, Houston Chronicle, and Director of Digital Sales, Hearst Newspapers, Houston, USA
Sara Wilhelm, Corporate Director of Sales and Advertising, Lawrence Journal-World, USA
Sonia Yamada, Managing Director, Customer Insights, The New York Times, USA
Program
Theme: Strategic Planning and Value Creation
7:30 a.m.
Registration and Continental Breakfast
8:00 a.m.
Welcome and Overview
An overview of the three day conference theme and objectives, and an introduction to our morning theme - Value Creation.
James Gold, Senior Vice President and Chief Marketing Officer, New York Times Regional Media Group, and President, INMA North America Division
8:30 a.m. - 12:15 p.m.
The Importance of Value Creation
How do you develop and drive a newspaper value? Is it through brand development, customer
relationship management, or innovation? Newspapers are searching for the right variables to solve
the value equation. Recognising those variables and learning how to apply them to the market
conditions of the day are vital challenges facing the modern newspaper.
- Brand Asset Value
: What role does brand development play in determining a newspaper's value? Companies today are struggling with mature brands in a young, vibrant, and digital environment. Companies are transforming themselves to meet modern market conditions but the scope of these transitions is confined by the boundaries of the newspaper's brand. How can newspapers push these frontiers to ensure their competitive freedom?
- Customer Insight and CRM Strategy
: The customer is king. Managing readers' perceptions of and relationship with the newspaper are intrinsic elements of the value equation. Compelling customer relationship management strategies cement solid connections with a newspaper's readers, the fundamental bedrock of any measurement of a newspaper's value.
- Innovation Culture
: Newspapers are confronted with a rapidly growing field of competitors, both old media and new. Capturing market share in this arena requires fresh, engaging thinking from every element of the newspaper organisation. Innovation in products and services are what will separate the newspaper from its challengers and every one of a company's staff needs to be working toward this goal.
- The Editor vs. The Wall Street Analyst
: How do internal views of the newspaper's role, function, and performance differ from those outside the organisation? Do stock analysts and shareholders see the same value in "quality journalism" as that held up by the editorial department? And if not, what does this say about what the newspaper's audience is asking from it and how clearly are their needs understood within the company? Understanding this dichotomy is fundamental to navigating through the pessimistic newspaper market.
12:15
Lunch
1:30 p.m.
The Pros and Cons of Strategic Partners
Workopolis is a unique and complementary partnership of two Canadian media companies, Toronto Star Newspapers Ltd. and Gesca Ltd., the newspaper publishing subsidiary of Power Corporation of Canada. Hear from Canada's largest job site and see how they are taking on the "big guys", such as Monstar and Yahoo!, and winning.
Pat Sullivan, President, Workopolis, Toronto, Canada
2:45 p.m.
Business Transformation: Centralizing, Outsourcing, Offshoring, and Inter-Company Collaberation
Hear case studies from top newspaper companies such as the New York Times, McClatchy, Tribune, Media News and Gannett, and discover
how they achieve success to support and help innovate new business strategies.
3:45 p.m.
Break
4:00 p.m.
Future Vision
Discover what newspaper businesses will look like ten years from now. Learn how newspaper organizations re-direct resources to support innovation but protect what exists today.
What will happen to web and print and how are portfolio's structured? What happens to advertising sales and what are the revenue generators?
5:30 p.m.
Program Concludes For the Day
Theme: Innovation Leadership and Organizational Transformation
7:30 a.m.
Continental Breakfast and Review of First Day
8:15 a.m.
API and Business Model Innovation
There are revenue opportunities available to newspapers beyond advertising. The American Press
Institute will provide insight into the next version of Newspaper Next. Newspaper Next has helped
drive a more dynamic attitude toward newspaper business models, providing the structure around
which these conversations are taking place. Now is the time for newspapers to strike out in new
directions as caustic market conditions are eating away to conventional revenues and business
models.
9:15 a.m.
Organizational Transformation Through Business and Information Innovation
Hear from the New York Times and discover their newly formed unit called the Customer Insight Center of Excellence, which
serves as a resource for print, digital, circulation, and advertising.
Sonia Yamada, Managing Director, Customer Insights, The New York Times, USA
10:15 a.m.
Break
10:45 a.m.
Business Model Innovation Panel
Media companies are extending their brand to fill a new market space, attract new audiences, and generate new revenue streams.
Newspaper companies are constantly looking for new ideas to attract new advertising revenues across their product portfolio: print, web,
mobile, and more. Hear some of the most intriguing case studies from newspaper companies in the US and Canada and discover what innovators are doing to change the rules of revenue generation.
12:00
Lunch
1:30 p.m.
Innovation Through Online News and Technology
The internet has changed the game. Newspapers are finding existing products and services rendered moot by digital advances. At the same time, new doors are opening and forward-thinking publishers are finding profitable new opportunities on the other side. A closer look at these innovations reveals where successful newspapers will be in the coming years.
2:15 p.m.
Talent Recruitment
Making the right decisions requires recruiting the right people. The challenges and opportunities newspapers wrestle with today require unique skill sets, apart from what newspapers have traditionally looked for in their staff. Attracting and retaining the right people for the job is a fundamental step to rebuilding the newspaper business model for the modern world.
3:00 p.m.
Coffee Break
3:30 p.m.
Organizational Re-Engineering
Take a look at the organizational changes and complete makeover of The Atlanta Journal-Constitution, from the editor's perspective.
Julia Wallace, Editor, The Atlanta Journal-Constitution, USA
4:30 p.m.
Program Concludes For the Day
Theme: Multi-Platform Marketing
7:30 a.m.
Continental Breakfast and Review of Second Day
8:15 a.m.
Connecting Technology With Your Business Model
How can you produce revenue through mobile and paid search via the web? Hear from an industry expert as he explains how to locate
business models to support online distribution, including new forms of advertising and branded entertainment.
Patrick Keane, Executive Vice President and Chief Marketing Officer, CBS Interactive, New York, USA (invited)
9:15 a.m.
Online Advertising Success
How do you measure advertising importance and what metrics are involved to ensure success? Hear top research companies such as
Nielson and Forrester discuss how to produce groundbreaking research into advertising and media consumption, and find out how this can
be done online.
10:15 a.m.
Coffee Break
10:45 a.m.
Local Online Media
What do local businesses need and how can we get a better understanding of what the advertising community is after, as it relates to
online? Hear success stories from the CEO of Centro, as they facilitate the buying and selling of online advertising among hundreds of national, regional, and local agencies and
thousands of local online publishers.
Shawn Riegsecker, Chairman and Chief Executive Officer, Centro, Chicago, USA
12:00 p.m.
Lunch
1:30 p.m.
Intriguing Business Models - Serving Customers in Today's Digital World
It's often difficult to serve the local advertiser with meaningful and affordable online products and services. This session will show how a small newspaper company in Lawrence, Kansas launched a new advertiser based portal called Marketplace and how they are using digital directories, maps and videos to serve and own their market.
Sara Wilhelm, Corporate Director of Sales and Advertising, Lawrence Journal-World, USA
2:30 p.m.
The Future of Mobile
- Hear a global overview of trends on mobile telephony for newspapers, including what's happening around the world and how this applies in the U.S. and Canada.
Mark Challinor, Managing Director of g8wave Europe, London, United Kingdom
- ChronicleMobile is an add-on to Chronicle that lets you see or update Chronicle information from anywhere using your Windows SmartPhone. It shows you current, live data from your Chronicle server.
Stephen Weis, General Manager and Vice President of Chronmobile, Houston Chronicle, and Director of Digital Sales, Hearst Newspapers, Houston, USA
3:30 p.m.
Coffee Break
3:45 p.m.
Online Video and Newspapers
Hear from the former Vice President of Fox Interactive Media and Online Sales Associate for Belo's television group as he provides
insights into video. He will explain the correlation between video and tracking local advertising to help online companies develop executive strategies.
Bill Caudill, Vice President of Sales and Training, Borrell Associates, Williamsburg, USA
4:30 p.m.
Summit Wrap Up
5:00 p.m.
Summit Concludes
Additional Information
A. About the Hotel
Hilton Suites Chicago,
in downtown Chicago, is an upscale all-suite property in a prime downtown Chicago location. Walk to Windy City hot spots like the John
Hancock Center, Lakeshore Drive, Water Tower Place, Magnificent Mile shopping, American Girl, the Museum of Contemporary Art, and
Northwestern University.
B. Hotel Reservations
INMA has negotiated a special group rate of US$249 for any attendee wishing to stay at Hilton Suites Chicago, the site of the INMA Strategic Marketing and Innovation Summit. To make a reservation, please telephone +1 312 664-1100 and mention "INMA." Sleeping room reservations must be made prior to September 15, 2008. Reservations after this date will only be made based on space and rate availability.
C. Conference Registration Fees
1. Individual Registrations
If you are a personal member of INMA, conference registration fee options are as follows:
| Member Registration Packages |
One Day Pass |
Two Day Pass |
Full Conference Pass |
| Conference |
US$795 |
US$895 |
US$995 |
If you are NOT a personal member of INMA, conference registration fee options are as follows:
| Non-Member Registration Packages |
One Day Pass |
Two Day Pass |
Full Conference Pass |
| Conference + Membership Package* |
US$1,390 |
US$1,490 |
US$1,590 |
| Conference Only |
US$1,490 |
US$1,590 |
US$1,690 |
*Best Deal: If you are not a personal member of INMA, this special package allows you to register for the Summit and become a full INMA member for the next year!
2. Group Registrations*
If you register three individuals from the same company,
each individual is eligible to receive the member rate, as
long as one of the three is an INMA member.
| Three Company Attendees |
One Day Pass |
Two Day Pass |
Full Conference Pass |
| Conference |
US$795 |
US$895 |
US$995 |
If you register four or more individuals from the same
company, each individual will receive a 10% discount off
the member rate, regardless of their membership status.
| Four or More Company Attendees |
One Day Pass |
Two Day Pass |
Full Conference Pass |
| Conference |
US$715 |
US$805 |
US$895 |
*For all group regsitrations, you must complete a registration form and fax to INMA at +1 214 373-9112. Group registrations cannot be processed online.
3. To register for the conference, please click here for a PDF registration form.
E. Attire
The dress for the INMA Strategic Marketing and Innovation Summit is business casual.
F. Languages
All of the seminar sessions will be presented in English. There will not be simultaneous interpretation.
G. Cancellation Policy
Cancelled conference registrations are fully refundable through August 15, 2008, and are subject to a US$250 fee for cancellations made
between August 16, 2008, and September 19, 2008. No refunds or credits are granted after September 19, 2008. Hotel cancellations must be
made with the hotel.
Partners In Business
INMA wishes to thank our Partners In Business, whose ongoing assistance throughout the year is invaluable.
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