
Posted: 4 March 2008
Finalists Selected in
INMA Awards 2008 Competition
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Click here for information on the May 7-9 INMA World Congress in Beverly Hills
Ninety marketing campaigns from newspapers in 39 countries have been selected as finalists in the INMA Awards 2008 competition.
From the finalists, 30 first-place award recipients across three circulation groups in 10 categories will be publicly announced on Friday evening May 9, 2008, at the INMA World Congress in Beverly Hills, California. The awards announcements will take place during the gala dinner and will be capped by the presentation of the prestigious “Best Of Show” award.
All finalists in the 73-year-old competition will be displayed during the INMA World Congress in Beverly Hills.
At the Beverly Hills awards presentation, first-place recipients will be announced for the first time, and awards presented at that time. Second and third place recipients will also be presented with a certificate. Finalists in the print categories will be featured in the 2008 edition of Best In Print, an all-colour book chronicling the honourees of the INMA Awards competition.
“Being selected a finalist for the coveted INMA Award is a reward unto itself,” said Earl J. Wilkinson, executive director of INMA. “In Beverly Hills, we will learn who the 'elite of the elite' will be from marketing campaigns in the past year.”
Judging for the 2008 competition featured 21 top executives from media companies, product manufacturers, and consulting firms worldwide. Judges came from countries such as Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Sweden, United Kingdom, and the United States.
Who are the first-place recipients of the INMA Awards competition? Who will win the coveted “Best Of Show” categories? Be in Beverly Hills at the INMA World Congress May 7-9, 2008, and learn first-hand.
Below is the list of finalists in the INMA Awards 2008 competition (listed alphabetically within the circulation group and category):
Brought to you by UPM
Under 75,000
- The Queensland Times, Ipswich, Queensland, Australia, “Ipswich Rewards Card - 'Rewarding Residents Daily'.”
- The Record, Kitchener, Ontario, Canada, “Come Sail Away.”
- The Vindicator, Youngstown, Ohio, USA, “Pavlik Poster TV Promotion.”
75,000-300,000
- The Age, Melbourne, Australia, “Pump Up The Volume.”
- Austin American-Statesman, Austin, Texas, USA, “College 101 Subscription Campaign.”
- The Wall Street Journal Europe, Brussels, Belgium, “Knowledge & Understanding.”
Over 300,000
- The New York Times, New York, USA, “Weekender 'Portraits' DRTV Campaign.”
- Orlando Sentinel, Orlando, USA, “Orlando Sentinel Daily Value Sunday Campaign.”
- Toronto Star, Toronto, Canada, “Social Justice - Without Challenge There is No Change.”
Brought to you by UPM
Under 75,000
- La Chiva, Medellín, Colombia, “Taximanía.”
- Diario La Verdad, Maracaibo, Venezuela, “La Verdad Está Volando.”
- Geelong Advertiser, Geelong, Victoria, Australia, “Geelong Cats.”
75,000-300,000
- La Nación, Buenos Aires, Argentina, “Los Billetes de Gaturro.”
- De Standaard, Groot-Bijgaarden, Belgium, “Art.”
- Vecernji list, Zagreb, Croatia, “DVD Vukovar – A Give Away For Readers.”
Over 300,000
- Gazeta Wyborcza, Warsaw, Poland, “Newspaper For Elections.”
- Herald Sun, Herald and Weekly Times, Melbourne, Australia, “National Geographic Ultimate Wildlife Film Collection.”
- The Mail on Sunday, London, United Kingdom, “Prince - A World Exclusive.”
Under 75,000
- A Crítica, Manaus, Brazil, “A Crítica´s Newspaper Institutional.”
- Geelong Advertiser, Geelong, Victoria, Australia, “Geelong Cats.”
- Irish Examiner, Cork, Ireland, “Drugs in Ireland.”
75,000-300,000
- The Australian, Sydney, Australia, “The Heart of the Nation.”
- Cape Argus, Cape Town, South Africa, “JobShop Press: 'Wednesday is Resignation Day'.”
- De Standaard, Groot-Bijgaarden, Belgium, “Islam File.”
Over 300,000
- The Dallas Morning News, Dallas, USA, “Brooks Egerton-Unequal Justice.”
- The Globe and Mail, Toronto, Canada, “Life Launch.”
- El País, Madrid, Spain, “El País.”
Under 75,000
- The Frederick News-Post, Frederick, Maryland, USA, “The Wedding Planner Online.”
- Monroe Evening News, Monroe, Michigan, USA, “MonroeTalks.com.”
- Vanguardia, Saltillo, Coahuila, Mexico, “Vanguardia Media.”
75,000-300,000
- The Australian Financial Review, Sydney, Australia, “AFR 'Write Our Next Ad' Website Competition.”
- South China Morning Post, Hong Kong, “SCMP Viral Video Campaign.”
- De Stentor, Apeldoorn, Netherlands, “De Stentor: Highschool Finals!”
Over 300,000
- The Dallas Morning News, Dallas, USA, “High School GameTime-Take Your Best Shot.”
- The New York Times, New York, USA “NYTimes.com Advertising Campaign.”
- The Straits Times, Singapore, “ST701 Colleen Exposed.”
Under 75,000
- Daily Nation, Fontabele, St. Michael, Barbados, “Forever I Do.”
- The Queensland Times, Ipswich, Queensland, Australia, “Ipswich Rewards Card - 'Rewarding Residents Who Shop Local'.”
- Waikato Times, Hamilton, New Zealand, “Waikato Times Market Overview.”
75,000-300,000
- The Age, Melbourne, Australia, “Newspaper Advertising Effectiveness Campaign.”
- Mid Day, Mumbai, India, “Media Nights at Hard Rock Café.”
- Sunday News, Auckland, New Zealand, “Star Struck.”
Over 300,000
- Miami Herald Media Company, Miami, USA, “Classified "Fire Your Job" Campaign.”
- The Philadelphia Inquirer, Philadelphia, USA, “Mega Jobs B2B Campaign.”
- The Seattle Times Company, Seattle, USA, “Trip Marketing Materials.”
75,000-300,000
- Cox Ohio Publishing, Dayton, Ohio, USA, “Cox Ohio Publishing Media Kit Website.”
- Cox Ohio Publishing, Dayton, Ohio, USA, “Dayton Daily News Online Competitive Media Sheets.”
- Cox Ohio Publishing, Dayton, Ohio, USA, “Demographic Targeting Campaign.”
Over 300,000
- Gazeta Wyborcza, Warsaw, Poland, “Dual Media Advertising Offer.”
- Houston Chronicle, Houston, USA, “SEM Campaign.”
- The Sacramento Bee, Sacramento, USA, “Bee Products Sales Video 'Wired for Success'.”
Under 75,000
- Correio Popular, Campinas, Brazil, “80 Años Correio Popular.”
- Olé, Buenos Aires, Argentina, “Magdalena Tanoni.”
- Shepparton News, Shepparton, Victoria, Australia, “Shepparton News Redesign.”
75,000-300,000
- The Australian Financial Review, Sydney, Australia, “AFR 'Write Our Next Ad" Brand Competition.”
- The Gazette, Montreal, Canada, “Believe.”
- Lexington Herald-Leader, Lexington, Kentucky, USA, “Magnificent 7 Campaign.”
Over 300,000
- The Globe and Mail, Toronto, Canada, “Life Launch.”
- Los Angeles Times, Los Angeles, USA, “Personalities Campaign.”
- The Times of India, New Delhi, India, “Lead India.”
Under 75,000
- The Gold Coast Bulletin, Gold Coast, Queensland, Australia, “Goldcoast.com.au - Surf Our City.”
- Lawrence Journal-World, Lawrence, Kansas, USA, “Marketplace.”
- Shepparton News, Shepparton, Victoria, Australia, “Shepparton News Redesign.”
75,000-300,000
- Ekstra Bladet, Copenhagen, Denmark, “Redaktionen/The Newsroom - An Internet-Based Editorial Platform For Schools.”
- La Nación, Buenos Aires, Argentina, “Los Billetes de Gatorro.”
- El Nuevo Día, San Juan, Puerto Rico, USA, “Sal!”
Over 300,000
- Houston Chronicle, Houston, USA, “Mobile.chron.com -- New Audience.”
- The Straits Times, Singapore, “ST701 Get the Right Stuff.”
- The Times of India, New Delhi, India, “The Times NIE Program.”
Brought to you by WRH Marketing
Under 75,000
- The Bakersfield Californian, Bakersfield, California, USA, “Condors Medallions.”
- Longmont Times-Call, Longmont, Colorado, USA, “Pictopia Advertising Program.”
- The Queensland Times, Ipswich, Queensland, Australia, “Ipswich Rewards Card - Rewarding Residents Daily.”
75,000-300,000
- Las Vegas Review Journal, Las Vegas, USA, “Monster Series.”
- Mid Day, Mumbai, India, “Impact Covers – Ford, Sawariya.”
- The Vancouver Sun and The Province, Vancouver, Canada, “EBlast (E-press! and Linked!) and 2 New Contest Online Websites.”
Over 300,000
- Hebdos Québec, Montreal, Canada, “PlanHebdo - A Web Based Planning Tool for Media Planners and Buyers.”
- Houston Chronicle, Houston, USA, “New SEM Power.”
- The Philadelphia Inquirer, Philadelphia, USA, “MediaLab/QVC.”
Under 75,000
- Al Día, San Jose, Costa Rica, “School Of Parents.”
- Irish Examiner, Cork, Ireland, “Drugs in Ireland.”
- The Northern Advocate, Whangarei, New Zealand, “Clean Up Our City - Taking Action on Graffiti.”
75,000-300,000
- Cape Argus, Cape Town, South Africa, “World AIDS Day: 'Choose Your Own Adventure'.”
- Ekstra Bladet, Copenhagen, Denmark, “Redaktionen/The Newsroom - An Internet-Based Editorial Platform For Schools.”
- Mid Day, Mumbai, India, “Smoking Causes Blindness.”
Over 300,000
- The Dallas Morning News, Dallas, USA, “TDMN Charities - 'Helping Hands' Campaign.”
- Gazeta Wyborcza, Warsaw, Poland, “Campaign: Let's Save Rospuda.”
- The Times of India, New Delhi, India, “Lead India.”
For a complete list of rules and details for the 2008 INMA Awards Competition, please click here.
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