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A tale of three Millennials Satisfying Audiences Blog | 31 August 2015

A tale of three Millennials

The prevalence and usage of digital technology occurred so quickly that people defined as Millennials, although just a few years apart in age, have drastically different relationships with media content and tools. By Dan Johnson ... More



Ideas Blog Pop-up Good Times Café brings in new subscriptions for Sunday Times 31 August 2015

Pop-up Good Times Café brings in new subscriptions for Sunday Times

This pop-up event at a well-attended exhibition show proved to be the “single most successful subscription driver ever initiated by the Sunday Times brand.” Here’s how it worked. By Samantha Pugh ... More

Bottom-Line Marketing Blog Why your media company should be your client’s Web partner 30 August 2015

Why your media company should be your client’s Web partner

To diversify their offerings, media companies should consider the strategic advantages of hosting and developing Web sites for advertising clients so they remain front and center in the digital discussion. By Bob Provost ... More

Ideas Blog Axel Springer’s business magazine thrives on freedom of being a start-up 30 August 2015

Axel Springer’s business magazine thrives on freedom of being a start-up

Axel Springer took a risk when it started Bilanz in 2014. While not having a well-established reader base may seem like a challenge, the magazine has seen only positives from the opportunities starting from scratch allows. By Stephan Knieps ... More

Big Data For News Publishers 3 rules, 15 mistakes, and other tips for successful direct marketing campaigns 27 August 2015

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

Those working on direct marketing campaigns should understand how best to utilise the postal service, monitor components being used to create mailings, and conduct spot checks for accuracy and quality. By Greg Bright ...   More

Ideas Blog Gannett Wisconsin connects regional businesses, prospective employees 27 August 2015

Gannett Wisconsin connects regional businesses, prospective employees

Gannett Wisconsin Media used the power of its 10 newspapers for “State of Opportunity,” an in-depth print series on workforce opportunities followed by 80% of readers surveyed. By Jim Fitzhenry and Melissa Olson ...   More

Media Leaders Publishers welcome Periscope into social media mix 26 August 2015

Publishers welcome Periscope into social media mix

The newest communication app on the market is Periscope, which allows users to broadcast a live television feed and interact with viewers in real time – an opportunity news publishers need to explore. By Frida Boisen ...   More


Ideas Blog Miami Herald grows audiences with growing number of niche smartphone apps 26 August 2015

Miami Herald grows audiences with growing number of niche smartphone apps

In 2009, The Miami Herald released its first smartphone app. Six years and 10 in-house apps later, the news media company uses the apps — most of which are sports related — to better relate to and grow its audience. By Jeremy C. Fox ...   More

Tech Trends Fast forward to 2018: The future of micro payments 25 August 2015

Fast forward to 2018: The future of micro payments

Is it possible that in a future dominated by ad blockers, micro payments will finally be embraced by publishers and their readers? By Sajith Pai ...   More

Ideas Blog APN’s multi-media advertising bundles grow ad revenue, market share 25 August 2015

APN’s multi-media advertising bundles grow ad revenue, market share

Sometimes, simplicity is simply the better option. APN ARM found this to be so with its multi-media advertising offer. The news media company went from 260 sizing options to 18, resulting in a fourth-quarter revenue increase of A$0.5 million. By Amy Currie ...   More

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