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Distributed content is simply a fight for attention Social Media | 4 May 2016

Distributed content is simply a fight for attention

Technology companies have emerged as the media victors in recent years, forcing traditional media companies to bow down to their models for publication, distribution, and monetisation. By Alvin Lim ... More



Ideas Blog Hindu Group engages youth, educators with subscription learning portal 4 May 2016

Hindu Group engages youth, educators with subscription learning portal

Subscription-based Young World Club offers fresh, robust educational experiences aimed at kids age 15 and younger, their teachers, and parents. By Chari Vijayaraghavan ... More

Satisfying Audiences Blog Revenue-forward strategies offer growth opportunities for media companies 3 May 2016

Revenue-forward strategies offer growth opportunities for media companies

Financial and audience trends indicate a print-only focus eventually destroys media companies, but focusing only on digital is not financially viable either. Publishing companies need to diversify and experiment with new opportunities. By John Newby ... More

Ideas Blog Events at Independent Media transition from marketing to revenue builder 3 May 2016

Events at Independent Media transition from marketing to revenue builder

The Cape Argus School Quiz began in 2008 as a marketing initiative to reach young readers. Eight years later — as participants and partners continue to grow — the event has evolved into a career expo with commercial and government partnerships. By Mark Toner ... More

INMA World Congress 2016 | London
Ideas Blog Washington Post focuses on revenue, audience opportunities of vertical video 2 May 2016

Washington Post focuses on revenue, audience opportunities of vertical video

News organisations are turning conventional video wisdom on its side, embracing vertical video to tell more intimate and effective stories — and advertisers will likely follow suit. By Micah Gelman ...   More

Bottom-Line Marketing How will local news media organisations fare in the age of distributed content? 2 May 2016

How will local news media organisations fare in the age of distributed content?

A recent INMA report notes the opportunities for legacy news media making the leap to a distributed content strategy. But it is unclear how local publishers will specifically reach each reader. By Scott Stines ...   More

Conference In the mobile Web vs. mobile app question, the answer is both 2 May 2016

In the mobile Web vs. mobile app question, the answer is both

Digital start-up Breaking News embraces mobile apps and the mobile Web, as both have a role in the mobile-focused world of news today. By Dawn McMullan ...   More


Mobile Strategies Mobile, social should lead advertising strategy, leaving silos behind 1 May 2016

Mobile, social should lead advertising strategy, leaving silos behind

Instead of considering the capabilities of different media channels in silos, publishers should find ways to meld them so consumers can seamlessly navigate between them. By Lorna White ...   More

Digital Strategies Herald Sun finds the future of video in photos 1 May 2016

Herald Sun finds the future of video in photos

The Herald Sun struggled to create video content that interested readers, so it took advantage of its backlog of photography and on-staff talent to develop video footage from photos. By Nathaniel Bane ...   More

Media Entrepreneur 4 myths about young readers 26 April 2016

4 myths about young readers

Many news publishers assume young readers will not pay for content and prefer short video content and listicle posts like those found on BuzzFeed. But their content preferences are actually much more nuanced, a trip to Stanford’s d.school shows. By Pit Gottschalk ...   More

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