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What newspapers can learn from alternative weeklies Satisfying Audiences Blog | 16 April 2015

What newspapers can learn from alternative weeklies

Though most newspapers try to distance themselves from free weeklies, these alternative publications have made notable inroads regarding staffing, advertisers, and a more approachable vibe. By Dan Johnson ... More



Innovative Advertising Solutions Blog 8 news media innovators with bold initiatives 15 April 2015

8 news media innovators with bold initiatives

Media companies that evolve their traditional print offerings have created value-added mobile apps, found innovative ways to report on local issues, and trained staff to meet demand in the digital space. By Suzanne Raitt ... More

Ideas Blog Ekstra Bladet sees e-commerce as a multi-platform strategy 15 April 2015

Ekstra Bladet sees e-commerce as a multi-platform strategy

The media company’s “let’s try it” approach to e-commerce has resulted in profitable ventures into digital projects and apps, gaming, and a self-service booking platform. By Shelley Seale ... More

Mobile + Tablets Blog Future of wearables affects media, medicine 14 April 2015

Future of wearables affects media, medicine

Though its mainstream use is still a ways off, wearable technology is starting to infiltrate aspects of the media, fashion, fitness, and medical industries. By Padraic Woods ... More

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Social Media When breaking news destroys trust in the digital age 14 April 2015

When breaking news destroys trust in the digital age

CNN and CCTV incorrectly reported on the death of Lee Kuan Yew to be the first to break the news. But in the race to be first, both lost credibility with readers. By Alvin Lim ...   More

Satisfying Audiences New York Times research finds young news readers seek reliable news sources 13 April 2015

New York Times research finds young news readers seek reliable news sources

Emerging Millennials recognise silly news stories when they read them and still seek discerning and reliable sources — which they are willing to pay for at some point — for serious news reporting, making them a legitimate reader audience to watch. By Sonia Yamada ...   More

Bottom-Line Marketing Outside-in editorial approach puts customer needs at forefront 13 April 2015

Outside-in editorial approach puts customer needs at forefront

The most successful news media organisations realise that one story does not fit all audiences on all platforms. Instead, the most successful content is delivered to readers when and how they want it. By Geoff Tan ...   More


Digital Insider Content distribution without borders 12 April 2015

Content distribution without borders

News media companies need to ensure they use the right combination of distribution channels to properly develop audiences, maintain control of analytics, and develop revenue. By Nikolay Malyarov ...   More

Innovative Advertising Solutions  Bee Labs encourages collaborative thinking 12 April 2015

Bee Labs encourages collaborative thinking

At the Sacramento Bee, a creative thinking and problem solving lab has been established for cohesive team gatherings to work through issues both within the news media company and beyond the boardroom. By Darrell Kunken ...   More

Bottom-Line Marketing Why news media organisations need sales staff 9 April 2015

Why news media organisations need sales staff

News media companies don’t need highly trained salespeople to sell a simple classified ad. But as they enter the realm of integrated marketing solutions, their sales staff must be skilled at understanding and selling what advertisers need. By Scott Stines ...   More

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