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To bring in digital advertising revenue, media companies must provide audience Innovative Advertising Solutions Blog | 27 May 2015

To bring in digital advertising revenue, media companies must provide audience

With advanced technology, publishers can now meet their advertiser partners’ demands for a larger audience through the use of smaller traffic bases. By Adam Burnham ... More



Ideas Blog Data scientists at Schibsted start locally, stay connected at corporate level 26 May 2015

Data scientists at Schibsted start locally, stay connected at corporate level

Schibsted focuses its Big Data initiatives on predictive metrics, recommendations engines, community building, conversion optimisation, and reducing churn. By Jeremy C. Fox ... More

Media Leaders Are you optimising your media company’s institutional memory? 26 May 2015

Are you optimising your media company’s institutional memory?

Restructuring has left many organisations with little institutional memory. Tapping into the past can be a powerful tool for change management, decision making, and brand building. By Johanna van Eeden ... More

Mobile + Tablets Blog Facebook’s Instant Articles: Repelling, rewarding, or required for media companies? 25 May 2015

Facebook’s Instant Articles: Repelling, rewarding, or required for media companies?

According to Facebook, advantages of the platform’s new Instant Articles include speed and rich content options. But is it possible that large-scale publishers are getting on board because they don’t want to be left out? By David Murphy ... More

Satisfying Audiences 6 ways employees can be marketing ambassadors for your news media company 25 May 2015

6 ways employees can be marketing ambassadors for your news media company

Employees are a built-in audience at a newspaper. But companies need to involve them in two-way communication, social media efforts, and creation of mission and vision statements. By Dan Johnson ...   More

Ideas Blog Kompas partners with mobile marketing specialists for e-commerce efforts 21 May 2015

Kompas partners with mobile marketing specialists for e-commerce efforts

E-commerce initiatives at Kompas center around 6 components, including marketing special digital content, producing digital versions of print products, and experimenting with digital payment services. By Shelley Seale ...   More

Disruptive Innovation 3 reasons to have hope for the media business model: Millennials, metrics, math 20 May 2015

3 reasons to have hope for the media business model: Millennials, metrics, math

Local newspaper Web traffic is dismal. But emerging metrics provide publishers with insight into how Millennials get news, factors that help create “sticky” news, and information on sophisticated reader analytics. By Steve Gray ...   More


World Congress What’s next, Viasen Soobramoney? 21 May 2015

What’s next, Viasen Soobramoney?

Viasen Soobramoney, team leader/mobile journalism at Independent Newspapers (PTY) Ltd., gives his 15-second take on the next media discussion. By Western iMedia ...   More

World Congress What’s next, Heiner Ulrich? 21 May 2015

What’s next, Heiner Ulrich?

Heiner Ulrich, assistant IT director at SPIEGEL-Verlag, gives his 15-second take on the next media discussion. By Western iMedia ...   More

World Congress What’s next, Mark Medici? 21 May 2015

What’s next, Mark Medici?

Mark Medici, senior vice president/audience and group lead at The Atlanta Journal-Constitution, gives his 15-second take on the next media discussion. By Western iMedia ...   More

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