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Times of India uses Augmented Reality app to engage print readers Ideas Blog | 21 July 2014

Times of India uses Augmented Reality app to engage print readers

Since launching in early 2013, The Times Group’s Alive application has been downloaded almost one million times, with readers spending more than three minutes per use and 300 advertisers signing on. By Sheena Kapoor ... More



Media Research Blog Research helps SPH Magazines make an ROI case for print advertising 21 July 2014

Research helps SPH Magazines make an ROI case for print advertising

An advertising research study in Singapore seeking to justify magazine advertising placement found the print medium highly engaging and a trusted source of information. In looking at the audiences of 10 magazines targeting women, the study found 60% of readers fine magazine content — ads and editorial — valuable. By Gloria Arlini ... More

Satisfying Audiences Blog The tablet vs. the smartphone: What is the device of the future? 20 July 2014

The tablet vs. the smartphone: What is the device of the future?

People are using tablets and smartphones at increasing rates to access and read news. Simultaneously, their media consumption habits are changing. Recent research indicates media companies need to make quick decisions about which platform they will push most. By Sandy MacLeod ... More

Mobile + Tablets Blog VG+ shares pros and cons of Apple’s Newsstand: Is it worth it for your app? 20 July 2014

VG+ shares pros and cons of Apple’s Newsstand: Is it worth it for your app?

If your media company plans to release a news or magazine app, there are several factors to consider before deciding to include it in Apple’s Newsstand. Verdens Gang found Newsstand’s few advantages — help with app discoverability and promotion, for example — were outweighed by its drawbacks, such as no home screen real estate. By Padraic Woods ... More

INMA European News Media Conference | Tallinn
Satisfying Audiences Events can help media companies balance uneven revenue streams 17 July 2014

Events can help media companies balance uneven revenue streams

Media companies are perfectly positioned to host and promote revenue-producing events in their communities — which not only generate local good will and exposure, but also provide the all-important “third leg” to their revenue stool. By John Newby ...   More

Innovative Advertising Solutions Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences 17 July 2014

Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences

To better equip its sales team in the field, The Sacramento Bee developed a new arrow for its sales presentation quiver: a four-page brochure that details how the media company can find and deliver to a client’s most important audience segments. By Darrell Kunken ...   More

Bottom-Line Marketing 4 key areas of subscriber retention media companies must address 16 July 2014

4 key areas of subscriber retention media companies must address

To keep their existing subscribers happily in place, audience executives should place a premium on customer service, engagement/interaction, value proposition, and multi-channel access. By Phil Schroder ...   More


Ideas Blog Independent’s print, digital re-design boosts brand image, attracts new readers 16 July 2014

Independent’s print, digital re-design boosts brand image, attracts new readers

A classic, simple new look for The Independent shows confidence in its print products, while not forgetting the digital space. Reader response proves that confidence is well-placed. By Linda Taylor ...   More

Satisfying Audiences Which is more important — what to sell or where to sell it? 15 July 2014

Which is more important — what to sell or where to sell it?

Recent research sought to determine which variable determined the greatest circulation results: frequency, zip code, or offer price. The answer? Quantifying the trade-offs between the best and worst delivery frequencies and zip codes can provide a strong starting point. By Jim Fleigner ...   More

Ideas Blog Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers 15 July 2014

Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers

Fairfax title’s focus on two nationwide retail brands features Mattel partnership and Hot Wheels giveaway, leading to 29% increase in single-copy sales at the partner retailers. By Cherie Russell ...   More

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