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The Australian develops social media tool with local digital start-up community Ideas Blog | 30 July 2014

The Australian develops social media tool with local digital start-up community

As it celebrates its 50th birthday, The Australian launched Storyline, a new social media tool that invites Australians to explore the biggest news stories of their lifetimes. Developed in conjunction with the digital start-up community, the tool allows users to view the front page of the newspaper from the day they were born. By Vida Redoblado ... More



Social Media 5 ways to manage social media in our connected lives 30 July 2014

5 ways to manage social media in our connected lives

Social media occupies our everyday lives, providing opportunities and distractions in equal measures. How can our audiences use social media to save time and stay connected while reducing the time social media takes up? By Nadine Kamlow ... More

Mobile + Tablets Blog Have you revisited, tweaked your apps to respond to audience data? 29 July 2014

Have you revisited, tweaked your apps to respond to audience data?

After releasing a mobile application, it’s easy to forget about it and move on to the next project. However, a regular review of an app’s functionality, features, and usage — like the one Cox Media Group did — is an important part of app development. By Chuck Blevins ... More

Ideas Blog Gazeta Wyborcza moves from metered paywall to intelligent paywall 29 July 2014

Gazeta Wyborcza moves from metered paywall to intelligent paywall

After moving to metered business model in February of this year, the business development team at Gazeta Wyborcza realised it needed to take an additional step: reacting to the audience data it gathered. By Maciej Nowak ... More

INMA European News Media Conference | Tallinn
Culture Change 4 tips for changing company culture by focusing on action over structure 28 July 2014

4 tips for changing company culture by focusing on action over structure

Making changes to an organisational chart does nothing to alter the way a company functions. To make true changes in the workplace culture, actual adjustments in work activities are required. By Steve Buttry ...   More

Ideas Blog Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo 28 July 2014

Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo

In an effort to find a spokeswoman for its Cars@Expo, SPH offered scholarships for classes, promoting the initiative with Augmented Reality, a classified app, and 3D sports car. The expo brought in more than US$20 million. By Tan Ooi Boon ...   More

Bottom-Line Marketing What can media companies learn from Amazon, top social media sites about social transactions? 27 July 2014

What can media companies learn from Amazon, top social media sites about social transactions?

Social media companies are searching for ways to monetise their products, just like publishers are. The industry should pay attention to the opportunities — subscriptions and revenues — that come with social transactions. By Phil Schroder ...   More


Ideas Blog Media Groep Limburg explores innovation by creating community around Carnival 27 July 2014

Media Groep Limburg explores innovation by creating community around Carnival

When considering its company strategy, Media Groep Limburg and its Dagblad De Limburger title partnered with a local brewery and created a team of Carnival bloggers, bringing in revenue and cementing the media company’s and advertiser’s importance locally. By Charles Lansu ...   More

Ideas Blog Toronto Star creates whale of a campaign to drive tourism 24 July 2014

Toronto Star creates whale of a campaign to drive tourism

“100 BC Moments” campaign included several advertising firsts for the Toronto Star: an orca-wrapped print edition, interactive tablet app, and newspaper racks with sound effects. By Lisa Boles ...   More

Mobile + Tablets 8 ways connected devices will change everyday life for your consumer 23 July 2014

8 ways connected devices will change everyday life for your consumer

New technology includes devices that make our daily lives easier by analysing personal data and customising products and services appropriately. What media companies do with this change in consumer behaviour could be key to the industry’s future. By Mark Challinor ...   More

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