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What news publishers can learn from BuzzFeed World Congress Blog | 16 April 2014

What news publishers can learn from BuzzFeed

With an audience of more than 100 million, BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social Web. What can traditional publishers learn from this model? By Dawn McMullan ... More



Big Data For News Publishers Content recommendations shouldn’t be an audience engagement afterthought 17 April 2014

Content recommendations shouldn’t be an audience engagement afterthought

Nobody knows your media brand’s content better than you do, so why farm out your news Web site’s content recommendations to an outside vendor that promises to keep visitors on your site? Instead, develop your own engagement strategy based on audience insights and the individual reader’s actual content engagement and consumption. By John M. Lervik ... More

Mobile + Tablets Blog 3 strategies for navigating the mobile advertising maze 16 April 2014

3 strategies for navigating the mobile advertising maze

When approaching the complicated path to monetising mobile, publishers should consider bundling print and digital products, use consistent analysis tools, and provide cost-effective, cross-platform ad solutions. By Mark Challinor ... More

Bottom-Line Marketing Blog Coupon clippers still a force to be reckoned with 15 April 2014

Coupon clippers still a force to be reckoned with

The vast majority of consumers (92%) continue to use coupons and many rely on their Sunday newspaper to deliver them. Smart media brands have leveraged the power of the coupon to sell subscriptions and boost single-copy sales. By Phil Schroder ... More

INMA World Congress | San Francisco
Ahead Of The Curve Super-abundance of mobile advertising opportunities await media companies 15 April 2014

Super-abundance of mobile advertising opportunities await media companies

Consumers spend 26% of their media consumption time on mobile devices. Mobile advertising is poised to overtake print by 2015. What can the media industry learn about mobile strategy from brands like Bank of America, MediaCom Worldwide, Microsoft, and Yahoo? By Peter Marsh ...   More

Culture Change Axel Springer’s takeaways from Silicon Valley? Transformation must center on technology, interdisciplinary cooperation 14 April 2014

Axel Springer’s takeaways from Silicon Valley? Transformation must center on technology, interdisciplinary cooperation

What executives from German media company Axel Springer learned about innovation and culture change from a three-day “learning journey” to Silicon Valley — home to such disruptive innovators as Apple, Google, Facebook, and eBay. By Tilmann Knoll ...   More

The Earl Blog Embrace the bold and diminish inch-by-inch change 14 April 2014

Embrace the bold and diminish inch-by-inch change

10 years after the big flirtation with broadsheet-to-tabloid format change, news publishers have bigger challenges. Yet the long-term lessons from that flirtation are important today, as publishers strategise how to re-invent and innovate routinely in fast-changing markets. By Earl J. Wilkinson ...   More


Innovative Advertising Solutions How to use survey data to prove the ROI for your media brand 13 April 2014

How to use survey data to prove the ROI for your media brand

Not only do print and digital advertising across news brands remain a worthwhile investment for advertisers, the media industry has the numbers to back up its claims of reach and audience engagement. By Darrell Kunken ...   More

Media Entrepreneur An old equation for a new time: Content + network = relevance 13 April 2014

An old equation for a new time: Content + network = relevance

News brands need to see readers for what they are: an integral part of their overall content presentation. How? By creating a truly interactive experience. By Pit Gottschalk ...   More

INMA News What does the man who helped create the first Apple mouse  have to say about media innovation? 9 April 2014

What does the man who helped create the first Apple mouse have to say about media innovation?

In an exclusive presentation at the INMA World Congress next month, David Kelley will discuss how leading companies and start-ups are learning to innovate by design to navigate the complexity of fast-moving global markets. And yes, you can ask him about the mouse. By Dawn McMullan ...   More

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