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the latest at INMA
February edition of Ideas Magazine February edition of Ideas Magazine
In this month's magazine, look for revenue opportunities from advertising to new business models to transformation strategies.
[ view details ] 		  “Recreating Value for News Content in an Age of Abundance” “Recreating Value for News Content in an Age of Abundance”
Overview: scarcity vs. abundance, linkage of content with audience and platform, value as pre-condition to pricing content, and how to generate revenue from content.
[ view details ] 		  INMA Outlook 2010: Last Minutes of Danger, Last Minutes of Opportunity INMA Outlook 2010: Last Minutes of Danger, Last Minutes of Opportunity
Click here to order the “must read” report for planning your year
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