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INMA Mobile Summit for Engagement and Profit precedes SXSW in Austin INMA News Blog | 16 December 2014

INMA Mobile Summit for Engagement and Profit precedes SXSW in Austin

Best practices in smartphones, phablets, and tablets for news publishers will mix legacy media companies with technology firms in unique Texas mash-up March 9-10, just prior to SXSW Interactive. By Dawn McMullan ... More



Bottom-Line Marketing Blog Can your readers reach you instantaneously? 18 December 2014

Can your readers reach you instantaneously?

Social media is a popular channel for reaching customers, but common customer service never goes out of style. News media organisations need to have a plan for responding to customers in a timely, straightforward manner. By Phil Schroder ... More

Mobile + Tablets Blog Why tracking your Facebook, Reddit readers isn’t as easy as it sounds 17 December 2014

Why tracking your Facebook, Reddit readers isn’t as easy as it sounds

Dark social traffic from Web sites like Facebook and Reddit appears to have no referrer, which makes it hard to track and measure. But savvy media companies can create a strategy to make use of this data. By Chuck Blevins ... More

Social Media Mix click-bait, SEO headlines for best Web traffic 17 December 2014

Mix click-bait, SEO headlines for best Web traffic

With an increasing amount of traffic coming from social media Web sites, news managers should write a mix of SEO, search-friendly headlines and headlines that serve as click-bait for social media audiences. Because one headline can’t do both. By Alvin Lim ... More

INMA Knows | Online Video
Naturally Novak Closing the gap between “digital first” and “digital all” 16 December 2014

Closing the gap between “digital first” and “digital all”

Though an increasing number of people are using the Internet, there is a divide between those who simply use it for fact finding and those who use it to its full potential. News media has a responsibility to become community educators when it comes to closing the digital divide. By Anette Novak ...   More

Ideas Blog News Corp now leveraging its 3-year investment into Big Data 15 December 2014

News Corp now leveraging its 3-year investment into Big Data

News Corp has been through three phases of Big Data maturity: collecting, protecting, and leveraging. The company’s team, which now includes a data scientist, is key to its continued revenue success. By Jeremy C. Fox ...   More

Print Innovations Print advertising effective, eye-catching when married with content 15 December 2014

Print advertising effective, eye-catching when married with content

Print advertisements that effectively engage with relevant editorial by utilising surrounding content, using a play on words, and referencing the publication itself still catch the attention of readers. By Jessie Sampson ...   More


Mobile + Tablets Media companies are missing mobile coupon opportunities 14 December 2014

Media companies are missing mobile coupon opportunities

E-coupons are increasing in popularity, and news media may want to explore their potential by using brand-aligned offers, push notifications, or loyalty club discounts. By Mark Challinor ...   More

Ideas Blog Dallas Morning News shares 5 ways to build profitable event business 14 December 2014

Dallas Morning News shares 5 ways to build profitable event business

CrowdSource, the events division of The Dallas Morning News, has found success in focusing on its leadership, its brand, community participation, the right target audiences, and the importance of its newsroom and subscribers. By Jason Dyer ...   More

INMA News Big Data conference in London explores analytics implications of revenue, audience, journalism 11 December 2014

Big Data conference in London explores analytics implications of revenue, audience, journalism

Partnership between INMA and World Newsmedia Network to reveal emerging best practices in data-based advertising solutions, audience marketing, and journalism at Big Data for Media conference in March at Google in London. By Dawn McMullan ...   More

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