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Why sales enablement strategy + technology = increased ad revenue Innovative Advertising Solutions Blog | 11 February 2016

Why sales enablement strategy + technology = increased ad revenue

While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company? By Adam Burnham ... More



Ideas Blog Toronto Star Idea Factory stimulates new products, revenue 11 February 2016

Toronto Star Idea Factory stimulates new products, revenue

Before Toronto Star’s Idea Factory, employees had no way to find out what became of the ideas they dropped in the idea box. Now there’s a process for such innovation. By L. Carol Christopher ... More

Ideas Blog KM Media brings in revenue creating marketing plans for nightclub, football club 10 February 2016

KM Media brings in revenue creating marketing plans for nightclub, football club

In its second year, KMCreate is projected to bring in more than £200,000 of work — mostly from businesses that have not traditionally worked with news media companies. While not stepping on the toes of local big ad agencies, the KM Media division is key to company revenues. By Mark Toner ... More

Digital Strategies Blog Herald Sun finds digital success with integrated, not digital-only, newsroom 10 February 2016

Herald Sun finds digital success with integrated, not digital-only, newsroom

The Herald Sun is able to reach its local audience with timely, appropriate, and high-quality content by harnessing journalists’ strengths across all aspects of the newsroom. By Nathaniel Bane ... More

INMA World Congress 2016 | London
Digital Insider Will the past predict the future of publishing … again? 9 February 2016

Will the past predict the future of publishing … again?

In 2015, trust in traditional media by Millennials continued to decline, publishers gave away content to aggregators, and ad blocking became a legitimate concern for media companies. Here are 7 predictions for what 2016 holds. By Nikolay Malyarov ...   More

Ideas Blog A night out with De Standaard turns subscribers into ambassadors 9 February 2016

A night out with De Standaard turns subscribers into ambassadors

De Standaard’s lively, exhibition-style event filled the house with more than 1,500 attendees and 18 multi-disciplinary presentations. Readers and staff left feeling connected to each other. By Emmanuel Naert ...   More

Innovative Advertising Solutions Is your news media company supporting a profitable sales team? 8 February 2016

Is your news media company supporting a profitable sales team?

As advertising products become more targeted and tracking becomes more complicated and time-consuming, media organisations need to make the sales job as easy as possible. By Wayne Morgan ...   More


Ideas Blog Advertiser-supported tablet-only magazines keep growing at Tablet Media 8 February 2016

Advertiser-supported tablet-only magazines keep growing at Tablet Media

Tablet Media decided tablets were the future. The news media company has four magazines, none of which are produced as a print product. All magazines are free, supported fully by advertisers. By L. Carol Christopher ...   More

Digital Strategies Seven West Media lands digital advertising contract using virtual reality pitch 7 February 2016

Seven West Media lands digital advertising contract using virtual reality pitch

Seven West Media used Mark Zuckerberg’s Oculus Rift to create virtual reality experiences of viewing and touring new community developments, which sealed the deal on a bid to gain the local government’s digital advertising campaign. By Michael Beach ...   More

Satisfying Audiences 4 best practices for choosing metrics tools, dashboards 7 February 2016

4 best practices for choosing metrics tools, dashboards

In choosing the right project management or tracking dashboard, media companies should involve appropriate parties in the decision-making process, decide on team needs, and track notes about vendors. By Nicki Purcell ...   More

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