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Do advertisers understand print’s faithful audience? Satisfying Audiences Blog | 14 September 2014

Do advertisers understand print’s faithful audience?

Statistics show that people still read printed newspapers, but it’s not enough to simply please readers. Advertisers must be convinced newspapers play an important role in consumer psychology by moulding attitudes and influencing purchase behaviour. By Anne Crassweller ... More



Ideas Blog Radio spots promote Cape Argus coverage of Olympian’s murder trial 14 September 2014

Radio spots promote Cape Argus coverage of Olympian’s murder trial

The Oscar Pistorius murder trial — which came to an end last week with the judge’s verdict — was a lengthy process for the people of South Africa. Locals could not get enough information, which is why Cape Argus began promoting its twice daily coverage on the radio. By Devin Kennedy ... More

INMA News Blog New INMA report focuses on programmatic advertising opportunities 10 September 2014

New INMA report focuses on programmatic advertising opportunities

INMA releases “Programmatic Advertising Opportunities for News Publishers,” a strategic report exploring the history, definitions, and possibilities for the fast-moving sale of digital advertising. By Dawn McMullan ... More

Ahead Of The Curve Blog 4 ways to embrace your digital audience without creeping them out 11 September 2014

4 ways to embrace your digital audience without creeping them out

Reader engagement is not enough. Publishers must go further and provide audience embracement, which fosters trust and credibility with relevant (and not just targeted) content creation and advertising. By Peter Marsh ... More

INMA European News Media Conference | Tallinn
Satisfying Audiences 3 lessons media companies can learn from an airport 10 September 2014

3 lessons media companies can learn from an airport

An inviting airport concourse with ample dining options, clean facilities, and a clear idea of what its business is may offer invaluable lessons to those running media companies. By Kathleen Coleman ...   More

Naturally Novak Can the media industry Spotify content? 9 September 2014

Can the media industry Spotify content?

Spotify sells consumers their personalised playlist. Airlines sell destinations. Gas stations sell a smorgasbord. A farm in Switzerland rents its cows to city dwellers, selling a country experience. Perhaps media companies should consider creating completely new products driven from co-creation, audience empowerment, and reader-driven choices. By Anette Novak ...   More

Ideas Blog Straits Times reaches teenagers through print 9 September 2014

Straits Times reaches teenagers through print

Teachers and parents utilise “48 Values From The News: The Straits Times Guide To Building Character” to open discussions with teens about difficult subjects, finding the print format more compatible with such discussions. By Serene Goh ...   More


Media Entrepreneur How to get 80,000 digital subscribers by publishing one story a day 8 September 2014

How to get 80,000 digital subscribers by publishing one story a day

Writing only one story a day, Fany Péchiodat created a community of readers she fostered so carefully, she was able to acquire 80,000 digital subscribers for another product. Understanding her audience members and what they valued — from an advertising perspective — is something news media companies should also do to replicate her success. By Pit Gottschalk ...   More

Ideas Blog New York Times creates responsive app with traditional print feel 8 September 2014

New York Times creates responsive app with traditional print feel

“Today’s Paper” app delivers tradition with a twist, mirroring the print edition in organisation, structure, even font. Ten months into its release, the HTML5 app is engaging readers and driving new subscriptions for those who want a print feel on their tablet or desktop. By Tom Kulaga ...   More

Mobile + Tablets Why separating app development from print is key to innovation 7 September 2014

Why separating app development from print is key to innovation

Financially viable innovation within the media industry requires the development of an inexpensive, brand-new product beyond the scope of print news. This includes small teams — without media backgrounds — focused on innovation. By Chuck Blevins ...   More

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