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Consumer centricity: Practice it with your advertisers or perish Bottom-Line Marketing Blog | 22 October 2014

Consumer centricity: Practice it with your advertisers or perish

Segmenting sales people across a variety of media categories and types to piece together communications and advertising proposals is inefficient and inconvenient, which often results in a product that isn’t consumer centric. By Geoff Tan ... More



Conference Blog 3 ways to increase revenues from automated advertising sales 23 October 2014

3 ways to increase revenues from automated advertising sales

Europe is behind in the programmatic advertising movement, but media companies like Agora, Sanoma, Schibsted, and Stampen are making strides. As its popularity grows, increasing revenue with programmatic hinges on lead generation, revenue optimisation, and publisher trading desks. By Marek Miller ... More

Satisfying Audiences Blog How relevant is your newspaper? 21 October 2014

How relevant is your newspaper?

Newspapers are still considered to be the most credible and comprehensive source of news and information for many people, but they must be relevant to resonate emotionally with readers. By Anne Crassweller ... More

Ideas Blog Meredith benefits from its data-driven approach to programmatic advertising 21 October 2014

Meredith benefits from its data-driven approach to programmatic advertising

Meredith sees programmatic as a tool to leverage its rich store of customer information. Once pricing began to rise and advertisers grew weary of third-party data, the media company seized its opportunity. By Mark Toner ... More

INMA Knows | Online Video
Ideas Blog New York Times partners with Citi for mobile native advertising solution 20 October 2014

New York Times partners with Citi for mobile native advertising solution

In conjunction with the launch of the largest bike-sharing programme in the United States, The New York Times and Citi partnered to create sponsored content within the media company's The Scoop app. By Tom Kulaga ...   More

Culture Change How much start-up culture do we need to attract young talent? 20 October 2014

How much start-up culture do we need to attract young talent?

Young professionals seek careers in start-ups because they want to work in a creative environment while playing a direct role in shaping a company’s future. Companies looking to hire them also need to prove they are worthwhile, meaningful employers. Axel Springer’s employer branding video addresses all these angles. By Tilmann Knoll ...   More

Mobile + Tablets Mobile micro-payments: A largely untapped revenue stream for media 19 October 2014

Mobile micro-payments: A largely untapped revenue stream for media

As mobile payment technology becomes more readily available, media companies need to consider how to integrate it with content access and track readers through digital advertising models. By Mark Challinor ...   More


Bottom-Line Marketing 7 ways media companies — and Olive Garden — can attract Millennials 19 October 2014

7 ways media companies — and Olive Garden — can attract Millennials

To address readers’ changing needs, media companies need to retrain staff, update their image, and strive to become more authentic — not unlike the steps an American chain restaurant needs to take to attract today’s younger diners. By Phil Schroder ...   More

Bottom-Line Marketing Inside Gazette’s profitable digital innovation strategy 16 October 2014

Inside Gazette’s profitable digital innovation strategy

The Gazette uses an audience database and content management system to harness readership metrics, tactics used to increase rates while growing online subscriptions, and the company’s digital marketing services. Here’s a deep look at its revenue-generating initiatives. By Lon Haenel ...   More

Social Media Dissolving titles that separate digital employees in media companies 15 October 2014

Dissolving titles that separate digital employees in media companies

When new media isn’t new anymore, perhaps it’s time for media companies to rethink the way they assign titles working in the digital space. By Alvin Lim ...   More

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