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INMA News Media Outlook report tracks digital transformation path for publishers INMA News Blog | 29 January 2015

INMA News Media Outlook report tracks digital transformation path for publishers

Earl J. Wilkinson’s annual Outlook report for 2015 focuses on the trajectory of legacy vs. digital media companies, new value pillars, technology and mobility, the importance of execution, and foundations for future success. By Dawn McMullan ... More



Bottom-Line Marketing Blog The sixth “P” in marketing: partners 29 January 2015

The sixth “P” in marketing: partners

When people place value in their suppliers, contractors, employees, and customers as partners — and not just a means to achieve success — the possibility for long-term reciprocity and profitability thrives. By Bob Provost ... More

Satisfying Audiences Blog Keep that New Year’s resolution to lose those extra pounds (in your subscriber acquisition budget) 28 January 2015

Keep that New Year’s resolution to lose those extra pounds (in your subscriber acquisition budget)

For companies that have decided not to trim the fat from their subscriber acquisition budget, avoiding the need to do so can be more costly than they realise. By Jim Fleigner ... More

Ideas Blog Mktmedia increases digital advertising revenue with real-time bidding strategy 28 January 2015

Mktmedia increases digital advertising revenue with real-time bidding strategy

The six Swedish news media companies that make up Mktmedia have taken a deep dive with real-time bidding, believing this is the way advertising will be sold in the next decade. For 2015, challenges include minimising data leakage, selling data segments, and understanding how transactions affect the sales teams. By Fredrik Strauss ... More

INMA Knows | Online Video
Ideas Blog Postmedia drives advertising revenue with video partnership 27 January 2015

Postmedia drives advertising revenue with video partnership

A picture is worth a thousand words, but a video can be worth exponentially more — especially when it comes to sports. In 2014, Postmedia’s partnership with a top-tier video provider leads to Super Bowl advertising opportunity. By Sandra Mackechnie ...   More

Mobile + Tablets 4 proactive plans for navigating the mobile doldrums 27 January 2015

4 proactive plans for navigating the mobile doldrums

Mobile development may be slowing for the time being, but that isn’t an excuse for sitting idly by. Take advantage of this down time to engage with users, update functionality, and improve tracking metrics. By Chuck Blevins ...   More

Ideas Blog Financial Times increases advertising, audience revenue using “customer DNA” 26 January 2015

Financial Times increases advertising, audience revenue using “customer DNA”

The Financial Times has been a leader in embracing new technologies. Its Big Data initiatives have helped the media company grow mobile advertising by 9%, increase digital advertising campaign performance by 20 times, and drive marketing efforts to increase subscription revenue. By Jeremy C. Fox ...   More


Innovative Advertising Solutions Research proves print + digital ads drive vehicle sales 26 January 2015

Research proves print + digital ads drive vehicle sales

Research funded by Newspapers Canada proves a combination of print and digital newspaper advertising is the most effective form of communication at every step of the vehicle-buying process. By Suzanne Raitt ...   More

Disruptive Innovation Local media need to join the fight for retail in-store traffic 25 January 2015

Local media need to join the fight for retail in-store traffic

Just as media companies are experiencing the strain of disruptions, so are local retailers. Instead of wallowing in joint misery, the two should join forces to offer customers something they can’t get anywhere else. By Steve Gray ...   More

Media Leaders #Media #leadership must include #social interaction 25 January 2015

#Media #leadership must include #social interaction

Media leaders don’t just lead the conversation in the newsroom. They must also provide an example with their interaction and communication through social media. By Frida Boisen ...   More

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