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INMA report on media smartphone apps shines light on rapidly shifting discussions INMA News Blog | 27 July 2015

INMA report on media smartphone apps shines light on rapidly shifting discussions

“Smartphone App Lessons for Media Companies” offers strategies and success stories from 19 media companies around the world. The 71-page report highlights 10 key takeaways from its case studies and research, including focusing on core strengths and the continued search for the smartest way to advertise on the small screen. By Dawn McMullan ... More



Satisfying Audiences Blog The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters 30 July 2015

The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters

Instead of hiring journalists who could be rock stars among their peers, what if news media companies cut to the chase and just hired rock stars as reporters? A tongue-in-cheek look at what such a strategy would look like. By Kevin Curnock ... More

Ideas Blog Sunshine Coast Daily increases social media engagement with Facebook strategy 30 July 2015

Sunshine Coast Daily increases social media engagement with Facebook strategy

After an intentional strategy to increase its social media presence, APN’s Sunshine Coast Daily has a daily engagement rate of 84% of its Facebook page fans. By Alexia Purcell ... More

Ideas Blog Atlanta Journal-Constitution’s lifestyle magazine profits from high-end advertisers 29 July 2015

Atlanta Journal-Constitution’s lifestyle magazine profits from high-end advertisers

Media company shares four lessons learned since the 2013 debut of “Living Intown" magazine, which has generated more than US$1 million in revenue and brought in 80 new advertisers. By Mark A. Waligore ... More

Tech Trends News companies find risks, opportunities in Internet’s annotation layer 29 July 2015

News companies find risks, opportunities in Internet’s annotation layer

Companies like Declara and Genius are making interesting inroads in the area of personalised newsfeeds and reader algorithms, building an annotation layer to the news experience. How could this trend hurt and help news sites? By Sajith Pai ...   More

Innovative Advertising Solutions Gannett uses data to shift advertising strategy from selling to partnering 28 July 2015

Gannett uses data to shift advertising strategy from selling to partnering

Gannett’s advertising strategy has helped the company better connect with advertisers — and connect advertisers to their markets — while reducing churn, as exemplified by a recent partnership with a regional amusement park. By Brooke Christofferson ...   More

Ideas Blog 24sata uses its media power to re-invent education, engage community 28 July 2015

24sata uses its media power to re-invent education, engage community

The “Better education, better Croatia” column used 24sata’s strong journalism and social media to engage the entire country in education changes. By Anela Kuburaš and Zorana Bajt ...   More


Ideas Blog NYT Now, Morning Briefing apps grow audience, increase engagement 27 July 2015

NYT Now, Morning Briefing apps grow audience, increase engagement

In 2014, The New York Times launched NYT Now, a mobile app with news updated throughout the day, and Morning Briefing, a daily news rundown. Both have brought new audiences and higher levels of engagement with daily content. By Tom Kulaga ...   More

Mobile Strategies How will ad blockers change mobile advertising? 26 July 2015

How will ad blockers change mobile advertising?

News media publishers need to get ahead of the curve on how ad blockers will affect mobile advertising by educating consumers and advertisers. By Lorna White ...   More

Ideas Blog Multi-channel holiday retail promotions lift circulation for NZ House & Garden 26 July 2015

Multi-channel holiday retail promotions lift circulation for NZ House & Garden

Direct mail was the key facet of NZ House & Garden’s single-copy sales campaign, which increased sales at retail locations 20% above average. By Cherie Russell ...   More

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