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The future of advertising is content … maybe Mobile + Tablets Blog | 31 March 2015

The future of advertising is content … maybe

Advertising needs to be useful or entertaining, otherwise consumers are not likely to engage with it. This makes native advertising particularly appealing with the advent of new smart technology. By David Murphy ... More



Ideas Blog Aftenposten increases ad relevance by segmenting audience 31 March 2015

Aftenposten increases ad relevance by segmenting audience

Starting with A/B testing on headlines and soon moving to editorial content based on real-time data, Schibsted’s Aftenposten continues to tweak its Big Data strategy to best serve advertisers and readers. By Jeremy C. Fox ... More

Satisfying Audiences Blog Sex sells ... sometimes 30 March 2015

Sex sells ... sometimes

The Toronto Sun and the United Kingdom’s version, The Sun, bank on the scantily clad models who grace their pages. But broadsheet newspapers steer clear of sex despite its popularity. By Kevin Curnock ... More

Ideas Blog SCMP takes front page back 42 years to promote shopping center 30 March 2015

SCMP takes front page back 42 years to promote shopping center

As interest in one of Hong Kong’s premier shopping centers wained, the South China Morning Post put the advertiser on its front page, bringing back its history as a reminder to locals. By Annie Wong ... More

INMA 2015 World Congress
The Earl Blog News media companies: Stretch your imagination for mobility 29 March 2015

News media companies: Stretch your imagination for mobility

The recent INMA Mobile Summit revealed new benchmarks for mobile consumption, new metrics for success, and the cultural underpinnings of the modern media company — with mobile at the center. By Earl J. Wilkinson ...   More

Ideas Blog Axel Springer e-commerce portfolio proves profitable 29 March 2015

Axel Springer e-commerce portfolio proves profitable

While not its core business, the e-commerce segment of Axel-Springer brought in €716 million in 2013. By Shelley Seale ...   More

Conference Data to action in 5 steps 27 March 2015

Data to action in 5 steps

Data must be collected, stored, controlled, and analysed properly before it can be put to use in real-time action. By Brandon Tensley ...   More


Conference Panel agrees media alliances, consumer focus important for monetisation 27 March 2015

Panel agrees media alliances, consumer focus important for monetisation

The future of Big Data monetisation will likely require better cross-device tracking, a focus on the people who use mobile devices, and media alliances that share data. By Caroline Lees ...   More

Conference Decision making at News UK driven by data, customers 27 March 2015

Decision making at News UK driven by data, customers

Data without context is just data, but putting customers at the center of decision-making processes involving data helps provide value. By Brandon Tensley ...   More

Conference Data journalism ultimately about storytelling 27 March 2015

Data journalism ultimately about storytelling

Instead of letting Big Data overwhelm, journalists should hone in on details to find uncovered stories. By Caroline Lees ...   More

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